Last updated: July 2026

Legend Kingdom Pattaya is the name being widely linked to the large construction site on Pattaya Tai Road, next to Duck Square Plaza. While many details remain unconfirmed, evidence suggests the project is a major entertainment development backed by Songcheng Holding.

What is Legend Kingdom Pattaya? It looks like an Entertainment Project from Songcheng Holding

A large construction site on Pattaya Tai (South Pattaya) Road has sparked plenty of curiosity in recent months. Located next to Duck Square Plaza and opposite Big C South Pattaya, many locals and visitors have been asking the same question:

What is being built Pattaya Tai Road?

While many details remain unconfirmed, multiple independent sources now point to the project being Legend Kingdom (LK), a major entertainment development backed by Chinese cultural tourism company Songcheng Holding.

Although the developer has yet to make a comprehensive public announcement aimed at international visitors, enough information has emerged to begin building a clearer picture of what may become one of Pattaya’s biggest new attractions.

Current Status (July 2026)

Here’s what we know so far:

Construction is underway on Pattaya Tai Road.
The project has been widely identified as Legend Kingdom (LK).
Songcheng Holding has acknowledged a Thailand entertainment project on its official website.
Recruitment has begun for performers, hosts, dancers, DJs and other entertainment staff through the project’s official social media channels.

Songcheng Group’s English website lists Thailand Legend Performing Arts Kingdom among its international developments. The company describes the project as a performing arts destination with multiple themed performance zones, including the ‘Legend Show’, ‘V Show’ and ‘Water Show’

An official public opening date has not yet been widely confirmed.

As with any large-scale development, plans and timelines could change.

Where Is Legend Kingdom Being Built?

The development is located on Pattaya Tai Road, beside Duck Square Plaza and directly opposite Big C South Pattaya.

The site has been under active construction, and Google Maps listings now identify the location as Songcheng Holding Thailand, matching the location promoted through the project’s own social media channels.

Its central location means it would be easily accessible from Central Pattaya and Jomtien.

Who Is Behind the Project?

The project is reportedly being developed by Songcheng Holding (Songcheng Group), one of China’s largest cultural tourism and live entertainment companies.

The company operates large-scale theatrical productions and cultural attractions throughout China and has been expanding internationally.

Songcheng’s own website includes Thailand Legend Performing Arts Kingdom among its international developments, describing plans for multiple themed performance venues and entertainment experiences.

What Is Planned?

At this stage, the full scope of Legend Kingdom has not been officially announced.

However, reports suggest the development could include:

Large-scale live performance theatres
Cultural entertainment experiences
Themed attractions
Dining and retail areas
Landscaped public spaces

Some promotional material describes an investment of around THB 10 billion, although Ultimate Pattaya has not independently verified the final investment figure.

Likewise, promotional concept artwork circulating online should be viewed as artist impressions, not necessarily the final appearance of the completed project.

When Will It Open?

This remains one of the biggest unanswered questions.

Some reports have suggested the project is targeting an opening in late 2026, while recruitment activity indicates preparations are progressing beyond the construction phase.

However, no widely published official opening date has yet been announced.

We’ll update this page as more information becomes available.

What Could Legend Kingdom Include?

While a full attraction list has not been officially announced, promotional material published by the project provides some clues about the intended direction.

Concept illustrations show references to:

Pattaya Theater
Legend Floating Market
Legend Elephant Valley
Kingdom of Women
Large-scale performance venues
Themed streets and entertainment areas

As these details come from promotional artwork rather than a published masterplan, the final attraction lineup may differ.

Is Legend Kingdom Related to LK Hotels or Leng Kee?

No. Despite the initials LK, the project appears to have no connection to Pattaya’s well-known LK hotel group or the Leng Kee restaurant business.

The “LK” branding refers to Legend Kingdom.

Why We Think This Project Is Credible

Large developments are often announced years before they become reality, so a healthy degree of scepticism is always worthwhile.

However, several factors suggest Legend Kingdom is more than just a concept:

Construction is visibly underway on the site.
Songcheng Holding has publicly acknowledged its Thailand project.
Recruitment has begun for operational entertainment staff rather than construction workers.
Multiple independent reports have identified the same developer, location and project.

While there are still unanswered questions, the available evidence suggests this is a genuine project that is actively progressing.

We’ll Continue Updating This Page

As more information is released—including confirmed attractions, opening dates, ticket details and official announcements—we’ll continue updating this page.

If you’re curious about what’s being built on Pattaya Tai Road, bookmark this page and check back for future updates.

Frequently Asked Questions

What is Legend Kingdom Pattaya?

Legend Kingdom is a large entertainment development currently under construction on Pattaya Tai Road. It is reportedly being developed by Songcheng Holding, a major Chinese cultural tourism company.

Where is Legend Kingdom?

The project is located next to Duck Square Plaza and opposite Big C South Pattaya on Pattaya Tai Road.

When will Legend Kingdom open?

Some reports suggest a target opening in late 2026, but no widely announced official opening date has yet been confirmed.

Is Legend Kingdom a theme park?

While it may include some themed attractions, the project appears to be designed primarily as a performance and entertainment destination rather than a conventional theme park.